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Coyote Radio and Advertising Announce New Leadership

San Bernardino, Ca. — The College of Arts and Letters at California State University, San Bernardino has hired two widely recognized media experts to manage the university’s Coyote Radio and Advertising : Alfredo Cruz and Kelli Cluqué. Cruz is a recent general manager for KVCR TV, KVCR FM, and for the First Nations Experience television network. During his earlier career, Cruz was president and chief executive officer of jazz station KUVO in Denver, and station manager at KRTU in San Antonio. A well-known air personality at WBGO in Newark and KKJZ, Long Beach, Cruz also spent many years as a producer and reporter for National Public Radio; a studio engineer for United Nations Radio, and his productions have been broadcast nation-wide — even carried on United Airlines and Air Force One. He is a recipient of a Corporation for Public Broadcasting fellowship, the prestigious Kiplinger Fellowship in Investigative and Public Affairs Reporting, and numerous awards from the National Association of Hispanic Journalists. In addition, Cruz has taught at the university and college level, and has contributed to the Smithsonian Institution. Cruz earned a bachelor’s degree in radio, television and film from the University of Texas at Austin, and a master’s degree in journalism from The Ohio State University. He is an alumnus of the inaugural class of the PBS Executive Leadership Network, and serves on the board of directors for the Latino Public Radio Consortium, a Corporation for Public Broadcasting-funded organization focused on increasing Latino participation in broadcasting.

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